MYPICTURE holds a 4.93 out of 5 rating from more than 171,000 verified Trusted Shops reviews, 4.5 on Trustpilot from over 31,000 reviews, and 4.6 on REVIEWS.io. This guide shows our score on each platform, how those reviews are checked, and what happens when an order goes wrong. All figures were checked in August 2026.
Before you send a favourite photo to a printing company, you want to know it will come back looking right. Review platforms are the easiest way to check, but each one works differently, and the numbers can look confusing side by side. One platform only counts real buyers. Another lets anyone post. A score of 4.5 on one can mean something different from a 4.5 on the other.
So instead of asking you to piece it together, we have put every rating in one place — including the ones that are not perfect, and what the critical reviews say.
The short version
Trusted Shops: 4.93/5 from 171,321 total reviews, with 8,656 left in the last 12 months. 94% of reviewers gave five stars, and every review comes from a checked purchase.
Trustpilot: 4.5/5 from more than 31,000 reviews. Trustpilot is an open platform, so this score includes reviews from anyone, not only verified buyers.
REVIEWS.io: 4.6/5 from 4,496 reviews, collected through invitations sent after purchase.
We have held the Trusted Shops Trustmark since July 2010. It includes independent buyer protection of up to £2,500 on qualifying orders.
The most common complaints are about couriers, not prints. We explain what goes wrong and what we do about it further down this page.
Is my-picture.co.uk legit? The short answer
Yes. MYPICTURE has been a Trusted Shops certified retailer since 26 July 2010. Certification means an independent body has checked our identity, our ordering process and our data security, and it backs qualifying orders with buyer protection of up to £2,500. Trusted Shops publishes how its ratings are calculated, so you can see the method behind the score rather than taking it on faith.
We are part of Picanova, the group behind several European photo printing brands. Our prints are made in Europe and delivered to the UK within 3 to 5 working days, tracked.
A fair question deserves a fair answer, though. Not every review of MYPICTURE is five stars, and a search for our name will show complaints as well as praise. That is true of every large printing company. What matters is the pattern: what most customers say, and how the company responds when something goes wrong. This article covers both.
Our Trusted Shops rating: 4.93 from more than 171,000 verified reviews
Trusted Shops is the rating we point to first, for one reason: every review on it comes from a real, checked purchase. You cannot leave a Trusted Shops review for MYPICTURE unless you actually ordered from MYPICTURE. That removes fake reviews from the picture on both sides — no fake praise, and no reviews from people who never bought anything.
As of August 2026, the numbers look like this: 4.93 out of 5 from 171,321 total reviews, with 8,656 of those left in the last 12 months. 94% of reviewers gave five stars. Fewer than 1% gave one star.
What do those reviews actually say? The most repeated themes are print quality and sharpness, value for money, easy ordering, and careful packaging. Many reviews mention memorial prints — photos of family members and pets who have passed away — which is the kind of order where quality matters most, because there is no second chance at the photo.
The Trustmark also carries buyer protection. Qualifying orders are covered up to £2,500, which means an independent party stands behind your purchase, not just us. If you want to see live reviews as they come in rather than a summary, our customer reviews page shows them in full.
Our Trustpilot reviews: honest about the 4.5
On Trustpilot we score 4.5 out of 5 from more than 31,000 reviews, checked in August 2026. That is a strong score, and it is also lower than our Trusted Shops rating. The gap is worth explaining rather than hiding.
Trustpilot is an open platform. Anyone can leave a review, whether they bought something or not, and people are more likely to post there when something has gone wrong. Trusted Shops only counts checked purchases. Both systems are useful — one shows you everything people want to say, and the other shows you what verified buyers say. Read together, they give a fuller picture than either one alone.
The praise on Trustpilot matches the praise on Trusted Shops: quality, price and speed. The criticism clusters around delivery and courier handling, which we cover honestly further down.
REVIEWS.io and independent editorial reviews
On REVIEWS.io, MYPICTURE has collected 4,496 reviews with an average score of 4.6 out of 5, checked in August 2026. REVIEWS.io invites reviews after purchase, so like Trusted Shops it leans on real orders rather than open posting.
Beyond the rating platforms, photography sites and bloggers have tested our products and published their own write-ups, with photos of the prints they received. ePHOTOzine, a UK photography site, has reviewed our canvas, acrylic and aluminium prints. Independent tests like these are useful because the reviewer shows you the actual print on their own wall, not a star count.
All our ratings side by side
Platform
Score
Reviews
How reviews are checked
Trusted Shops
4.93/5
171,321 total (8,656 in the last 12 months)
Verified purchases only
Trustpilot
4.5/5
31,000+
Open platform — anyone can review
REVIEWS.io
4.6/5
4,496
Invitations sent after purchase
Google Customer Reviews
Live on our reviews page
–
Post-purchase survey run by Google
The pattern across platforms is consistent. Where reviews are tied to checked purchases, we score between 4.6 and 4.93. On the open platform, where anyone can post, we score 4.5. There is no platform where the picture flips. That consistency is the reason for showing all of them in one table: a strong score in one place could be luck or filtering, but the same story from four independent sources is evidence.
What the critical reviews say, and what we do about it
Fewer than 1% of our Trusted Shops reviewers give one star. Their complaints are real, so here is what they say and what we do:
Courier handling. The most common complaint across platforms is about delivery, not the print itself — parcels left in the wrong place, or handled roughly in transit. We pack prints in rigid cardboard to survive the journey, and we raise repeated courier failures directly with our delivery partners.
The photo looked blurry when printed. A print can only be as sharp as the photo behind it. Our upload tool warns you when a photo's resolution is too low for the size you picked, and choosing a smaller size usually solves it.
Something arrived damaged or wrong. Contact the team through our complaints page with photos of the problem. On top of our own support, Trusted Shops buyer protection covers qualifying orders up to £2,500.
We also reply to reviews publicly — the good ones and the bad ones. How a company answers a one-star review tells you more about it than the stars do.
Where MYPICTURE is based and how delivery works
MYPICTURE prints are made in Europe, at our group's production site, and the company behind my-picture.co.uk is registered there. Some customers are surprised when tracking shows a parcel starting its journey outside the UK, so it is worth stating plainly rather than leaving it to the tracking page.
Here is how the journey works. Orders are ready to ship within 24 hours. UK delivery then takes 3 to 5 working days, tracked the whole way. Delivery is free on orders over £49. If you are ordering for a birthday or for Christmas, our guide to MYPICTURE delivery times shows what to expect at busy times of year.
Printing at one large European site is also part of why our prices start where they do — canvas prints from £4.50 and photo books from £4.00 — while using genuine HP Latex inks. One big site with professional machines costs less to run per print than many small ones, and that saving shows up in the price, not the print.
How to check any photo printing company in three steps
You do not have to take our word for any of this. The same test works on us and on every other company:
Step 1: Check a verified-purchase platform first
Scores built only on checked orders, like Trusted Shops, cannot be inflated by fake reviews. Look at the score and the review count together — a 4.9 from 200 reviews is weaker evidence than a 4.9 from 171,000.
Step 2: Then read the one-star reviews
Every large shop has them. Look at what they complain about — the product or the courier — and whether the company replies.
Step 3: Look for buyer protection and a registered company
A registered address, a trade register number and independent buyer protection separate an established shop from a pop-up website.
MYPICTURE passes all three, and we would rather you check than take it on trust. If you want to see how we and other UK services stack up on price and product range as well, our guide to the best online photo printing services in the UK compares them openly, including us.
Why choose MY-PICTURE.CO.UK over other competitors?
MYPICTURE competes on price and backs it with a guarantee: find a like-for-like product cheaper from another UK shop and our Lowest Price Guarantee beats that price by 5%. Prints are made with genuine HP Latex inks, and orders are ready to ship within 24 hours.
Every purchase also sits behind the Trusted Shops Trustmark we have held since 2010, with independent buyer protection on qualifying orders. Photobox and Snapfish are both well-established services with large customer bases, and the table below compares the trust signals side by side.
*Ratings and prices correct as of August 2026. Prices exclude delivery; all brands run periodic promotions.
Frequently asked questions
Is my-picture.co.uk a legitimate website?
Yes. MYPICTURE has been a Trusted Shops certified retailer since July 2010, with a 4.93 out of 5 rating from more than 171,000 verified reviews. Certification checks the company's identity, ordering process and data security, and qualifying orders carry buyer protection of up to £2,500.
How long does MYPICTURE take to deliver?
Orders are ready to ship within 24 hours, and UK delivery takes 3 to 5 working days with tracking. Delivery is free on orders over £49. Around Christmas and other busy periods, ordering a few days earlier than usual is sensible.
Where is MYPICTURE based?
MYPICTURE products are printed in Europe, and the company behind my-picture.co.uk is registered there. Orders are delivered to the UK within 3 to 5 working days, tracked from dispatch to your door.
Are MYPICTURE reviews verified?
Reviews on Trusted Shops and REVIEWS.io come from checked purchases, so only real customers can leave them. Trustpilot is an open platform where anyone can post. Reading the verified platforms alongside Trustpilot gives the fullest picture of what customers experience.
What happens if my order arrives damaged?
Contact the team through the complaints page on my-picture.co.uk with photos of the damage. On top of MYPICTURE's own support, Trusted Shops buyer protection covers qualifying orders up to £2,500, so an independent party also stands behind your purchase.
