The same photo blanket for the Christmas gifting season, with the December ordering deadline on the page.
The same photo blanket for a new arrival, a nursery or a first-year keepsake.
The same photo blanket for anniversaries and milestone years together.
Couples build a list of things they need. A blanket with a photograph of them on it is a thing nobody else will have thought of, which for a gift given alongside forty others is the whole point.
Cotton is the second-anniversary gift and wool the seventh. Neither is exactly a printed polyester blanket, but the register is right — a soft textile object carrying the day is a gift the traditional list is pointing at.
A 200x150cm blanket at £35 upwards is comfortably split between several people and is more substantial than the same money spent on separate small gifts.
A first shared home is usually short of everything soft. A large blanket carrying a photograph of the two of them is practical and specific at once.