The same photo blanket for weddings and the photographs from the day.
The same photo blanket for a new arrival, a nursery or a first-year keepsake.
The same photo blanket for anniversaries and milestone years together.
Most Christmas gifts are put down after being opened. A blanket goes straight onto the sofa for the afternoon film, which is why it lands well with people who say they do not want anything.
A first flat is cold and under-furnished. A 150x100cm blanket with family photographs on it is practical and sentimental at once, which is a hard combination to buy for that age.
For relatives who saw the year through a screen, a blanket is a large physical object carrying the year's photographs. It posts well and does not break.
A 100x70cm plush blanket with the dog on it is a gift for the owner and, in practice, a bed for the dog. Both outcomes are fine.