The same photo blanket for the Christmas gifting season, with the December ordering deadline on the page.
The same photo blanket for weddings and the photographs from the day.
The same photo blanket for a new arrival, a nursery or a first-year keepsake.
A 200x150cm blanket at £35 upwards splits comfortably between several people and is more substantial than the same money spent separately. For a parents' anniversary, this is the usual way it gets bought.
Twenty-five, forty, fifty. A blanket carrying a photograph from the wedding is a gift that gets used every evening rather than looked at once.
After a move to a smaller place there is no wall space left and no appetite for more objects. A blanket takes up no shelf and gets used, which is a rare combination in this category.
Not everything has to be for display. A blanket with a photograph of the two of them is a private gift in a way a framed print on a hallway wall is not.