| Option | Size | Compared with A4 (21×29.7 cm) | From | Best for |
|---|---|---|---|---|
| Photo print | 20×30 cm (8×12") | 1 cm narrower, 3 mm longer | 44p (minimum 20 prints) | Sets of A4-size prints, albums, frames |
| Photo print | 20×27 cm | 1 cm narrower, 2.7 cm shorter | 44p (minimum 20 prints) | Camera photos in 4:3 with less cropping |
| Poster print | 30×20 cm | Same footprint as the 20×30 cm print, on poster paper | £3 | One A4-size picture |
| Poster print | 40×30 cm | Close to A3 | £4 | When A4 turns out too small |
All eleven sizes from 9×12 cm, with the full price table.
For a single A4-size picture, a 30×20 cm poster from £3 and no minimum order.
Printed, mounted and framed for you, so nothing has to fit anything else.
A sizes are a paper standard, each one half the size of the one before. Photo print sizes follow camera and phone ratios — 3:2 and 4:3 — so a photo fills them without being cropped.
20×30 cm is 2:3, which is exactly the shape of a photo from most cameras, while most phones shoot 4:3. A4 sits between the two, so an A4-shaped print would crop a little off nearly every photo.
Order a 30×20 cm poster instead. It has the same footprint as the 20×30 cm photo print, there is no minimum order, and it is printed on matte poster paper rather than photo paper.
The 40×30 cm poster is the nearest size, at £4. A3 is 29.7×42 cm, so the poster is a little wider and a little shorter.