The same photo cushion for the Christmas gifting season, with the December ordering deadline on the page.
The same photo cushion for weddings and the photographs from the day.
The same photo cushion for a new arrival, a nursery or a first-year keepsake.
The one anniversary where a printed textile meets the tradition exactly. 95% cotton, a photograph from the two years, and it lives on the sofa rather than in a cupboard.
A cushion replaces something already on the sofa rather than adding to a house that is already full, which is the practical problem with most gifts in this category.
A cushion carrying a photograph of a spouse who has died is one of the most-requested personalised items around a wedding anniversary. The 40x40cm plush is the usual choice.
Two 40x40cm cushions and a 150x100cm blanket from the same photographs reads as one considered gift rather than three, and clears the £49 free-delivery threshold.